Have you ever been in a situation in a social setting with friends of friends who didn’t really know you? Sometimes this can be a great place to make new friends and engage in interesting conversation, but have you ever experienced this type setting where you wanted to contribute to a conversation, but you weren’t really heard because you were viewed as an outsider? Frustrating, isn’t it. Especially if the topic of conversation was something that you’re well-versed on, or have an incredible story to tell.
The reason this happens goes back to basic social dynamics such as rapport, credibility, familiarity and expertise. Perhaps in that social setting, your good friend who invited you chimes in to end your frustration to mention how you have a great story while that fits right into the situation.
But who can do this for you in the online business setting? No one can and no one will, only you can position yourself as a familiar, credible, approachable subject matter expert.
Wondering how…well, the best way is through having immediately available (because we have to respect the immediate nature of the web) resources that position you as that knowledgeable and recognized party.
Perhaps the best way to do this is by having your own info products. Through books, audios and videos that showcase your know-how, talents, passions and experiences, your audience will gather around the table to listen to what you have to say, rather than you trying to interrupt the conversation from the outside to interject your two cents.
This best applies to small business owners, professional service providers, affiliate marketers, resellers and network marketers, since each of these type of business people could all use a voice and a competitive advantage.