If you had a chance to see the strange Tom Cruise / Scientologist Indoctrination video that was up all over the ‘net recently, that means you’ve probably been bored, because it wasn’t much of anything. However, the mothership ordered sites to remove the video with threats of lawsuits, apparently because the Cruise piece is part of their marketing collateral for when prospective new Scientologists visit Scientology churches. A much longer video plays to introduce Scientology to the prospect, but the Cruise piece is part of it…and they want to keep it confidential. (Or at least that’s what I’m told )
Luckily, for those who missed it, Gawker.com is the sole site that has refused to pull the video down (linked above), citing “fair use” as an exception to copyright, as reported by Fox News.
I tend to believe that the Scientologists need to learn a bit about the marketing theory of “moving the free line,” as this leaked video is probably giving a more widespread mainstream exposure to this group than, dare I say, one of good ol’ L. Ron’s books.
As a matter of fact, the more I think about it, perhaps Gawker.com is in cahoots w/ LRH’s people, as their refusal to take the video down keeps this story newsworthy both through mainstream media, as well as smaller places on the net like this simple blog.
Perhaps the good people at the church of Scientology would like to learn how to harness the power of social media marketing, so they can further harness the power of more human minds 😈 ! (I keed, I keed… In all seriousness, I know very little about Scientology other than the fact that Tom Cruise is a nut.)
On a heavier note, I once mentioned Mark Joyner’s Simpleology program to a group of colleagues. One, who happens to be a devoutly religious person, said with a bit of fear in his voice, “That’s not like Scientology, is it?”