TonyZayas.com » social media marketing http://tonyzayas.com On communications, relations & human potential Mon, 02 Apr 2012 12:56:51 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 10 Steps to a Simple and Comprehensive Content Marketing Plan http://tonyzayas.com/10-steps-to-a-simple-and-comprehensive-content/ http://tonyzayas.com/10-steps-to-a-simple-and-comprehensive-content/#comments Mon, 02 Apr 2012 12:54:17 +0000 Tony Zayas http://tonyzayas.com/?p=377 1. Mindmap to document and organize your initial ideas.

2. Create Keynote/PPT slides on each branch of your Mindmap.

3. Present your content and record your narration along with your slides.

4. Have your audio presentation(s) transcribed.

5. Submit your slides to Slideshare.

6. Upload your slide narration videos to YouTube (bonus: upload your transcriptions for each video for closed captioning, for SEO purposes.)

7. Edit and prepare your transcriptions for submission to Amazon Kindle Direct Publishing.

8. Share your new eBook and presentations on Slideshare via LinkedIn.

9. Drip snippets of content via Twitter, Facebook, G+, Pinterest, etc. over time.

10. Repeat process to grow influence and reach.

]]> http://tonyzayas.com/10-steps-to-a-simple-and-comprehensive-content/feed/ 0 The Social Media ROI Myth http://tonyzayas.com/the-social-media-roi-myth/ http://tonyzayas.com/the-social-media-roi-myth/#comments Mon, 19 Dec 2011 13:05:59 +0000 Tony Zayas http://tonyzayas.com/?p=340 Corporate types awkwardly struggle with social media ROI. That shows one thing – they just don’t get it…yet!

What’s the ROI on telephones? Surely, a sales call has and will never work, right???

How about paper? Direct marketing pieces must be a bunch of noise and a waste. Why send people letters, aside from Santa, right?

Any ROI on TV? No, that’s just where manufactured celebrities have reality shows. Those infomercials only keep rolling for years on end because they’re wasting money…right?

Okay, hopefully point made.

Social Media is just a platform for interaction, so the general ROI question is off the mark because it comes from a faulty, flawed perspective.

Knowing that nothing can or will eclipse social sites in the immediate future for sheer engagement and interaction — this is where everyone is at and they’re listening — why not strap your head on straight and start using some brain power as to best leverage this medium rather than treating it like some hocus pocus hype?

Business failure is your other option. While the suits may better understand that concept, I’m hoping they opt against it.

Is your company missing the mark on social?

]]> http://tonyzayas.com/the-social-media-roi-myth/feed/ 0 Getting Onto Page 1 of Google http://tonyzayas.com/getting-onto-page-1-of-google/ http://tonyzayas.com/getting-onto-page-1-of-google/#comments Fri, 11 Jul 2008 06:10:06 +0000 Tony http://tonyzayas.com/?p=46 I’ve recently presented information on social media marketing to a few groups of entrepreneurs.  I was very pleased with how well it was received, so I’ve decided to share the fundamental concepts in the video below.

It’s about an hour and twenty minutes, so grab a cold beverage, some snacks, a note pad and enjoy! :wink:

]]> http://tonyzayas.com/getting-onto-page-1-of-google/feed/ 0 Tom Cruise and the Scientologists vs. Gawker.com http://tonyzayas.com/tom-cruise-and-the-scientologists-vs-gawkercom/ http://tonyzayas.com/tom-cruise-and-the-scientologists-vs-gawkercom/#comments Fri, 25 Jan 2008 04:14:21 +0000 Tony http://tonyzayas.com/ibiztraining/tom-cruise-and-the-scientologists-vs-gawkercom/ If you had a chance to see the strange Tom Cruise / Scientologist Indoctrination video that was up all over the ‘net recently, that means you’ve probably been bored, because it wasn’t much of anything. However, the mothership ordered sites to remove the video with threats of lawsuits, apparently because the Cruise piece is part of their marketing collateral for when prospective new Scientologists visit Scientology churches. A much longer video plays to introduce Scientology to the prospect, but the Cruise piece is part of it…and they want to keep it confidential. (Or at least that’s what I’m told  :shock:)

Luckily, for those who missed it, Gawker.com is the sole site that has refused to pull the video down (linked above), citing “fair use” as an exception to copyright, as reported by Fox News.

I tend to believe that the Scientologists need to learn a bit about the marketing theory of “moving the free line,” as this leaked video is probably giving a more widespread mainstream exposure to this group than, dare I say, one of good ol’ L. Ron’s books.

As a matter of fact, the more I think about it, perhaps Gawker.com is in cahoots w/ LRH’s people, as their refusal to take the video down keeps this story newsworthy both through mainstream media, as well as smaller places on the net like this simple blog.

Perhaps the good people at the church of Scientology would like to learn how to harness the power of social media marketing, so they can further harness the power of more human minds :twisted: ! (I keed, I keed… In all seriousness, I know very little about Scientology other than the fact that Tom Cruise is a nut.)

On a heavier note, I once mentioned Mark Joyner’s Simpleology program to a group of colleagues. One, who happens to be a devoutly religious person, said with a bit of fear in his voice, “That’s not like Scientology, is it?”

Add to Onlywire

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