Tagged: small business RSS

  • Tony 11:49 am on February 21, 2009 Permalink | Reply
    Tags: anxiety, economy, fear, small business   

    The Economy of Fear 

    photo by Julie Lindsay

    photo by Julie Lindsay

    Welcome to the Great Anxiety (not the new Depression). It’s no secret that were facing a serious economic situation throughout the country, with global repercussions.

    A lot of fingers can be pointed in a lot of different places for total and what got us here. But none of that matters, to be honest. What matters is recovery, IMHO.

    In order for there to be financial security, we must come from a place of stability.   And herein lies the heart of the matter.   How can we expect to get to that place a financial security when every media outlet is crying like Chicken Little that the sky is falling?

    While I’m not one to point fingers at who started this mess, I am happy to point out that the media and politicians love the attention of a crisis.  Kind of like how you get suckered into reading the headlines of those trashy tabloids that you see while you’re in line at the grocery store. Our media and politicians aren’t much classier.

    The point is that there were not in a great place economically, or financially,  we’re not going to turn things around if we continue to pay attention to all the fear that the would-be puppet masters are trying to inject.

    How come no one has pointed out that (the basic economic ideal) of buy low? Wouldn’t that mean that opportunities are a plenty for the bold and the brave?  Instead, we hear rants of how things are just getting worse.

    What do you think would happen if there was a bit more  consumer confidence?  Meaning, those who still have their jobs, haven’t lost or still have time to build their retirement savings  went about things, as normal –  Not with fear of financial doom lurking in their subconscious?

    Perhaps they would buy a few more gifts and/or services for their friends or loved ones, or they would treat themselves to a tree here or there. All the while, if you small businesses  rack up a few extra sales. While it might not sound like much, never underestimate the power of compounding — meaning role this scenario out to a large-scale and we would already have some financial turn around, as small businesses may have healthy enough margins to cutback on cutting back, and perhaps even grow a bit.  This, my friends, is economic stimulus and our ticket out of this down economy.

    As simple as this sounds, it is very real. I hold the media and many of our appointed government officials responsible for this mass injection of fear and the downfall in consumer confidence, ensuring continued ratings and headlines for them, and tough times of struggle for the average person.

    So, turn off the TV, stop reading the headlines, and get back to doing the things that you would do if we weren’t all stricken with anxiety.  And for the risk-takers out there, opportunity is always around, just keep your eyeballs open.

     
  • Tony 9:42 pm on May 8, 2008 Permalink | Reply
    Tags: , microblogging, press release, , small business, social media campaign, twitter   

    Leveraging Social Media for your Business 

    Ads are dead. Think about it: Few pay much attention to Adwords ads, banner ads induce some type of instant blinder effect where the reader is physically incapable of looking at the ad, pop up ads are more annoying than gnats on a muggy hot summer night, and I don’t know about you, but I’m ready to put some of my friends emails in my spam folder…so imagine how we feel about email marketing!

    Okay, okay…so I’m over exaggerating it a bit. But there is plenty of truth to all of those points. The greater point I’m getting to is that you and your business needs to stop advertising and start getting involved in the conversation!

    Social media is growing at a ridiculous pace, literally taking over the Internet. Get involved, show your chops and offer some advice, become a contributing part of the community and people will listen (and buy)!

    Here is some helpful info on getting your business on board in the social media landscape:

    Social Media Test: Find the Holy Grail – Advertising 2.0 …

    For all the social media marketers out there you need watch this video. Why because of all the noice out there in social media this video panel discussion is the most relevevant information for you. …

    Still Doing Press Releases The Traditional Way?, Consider Social …

    PRWeb kind of pioneered the use of SEO in press releases, complimenting the traditional distribution mechanisms. Countless marketers(including myself) and companies benefited from this service. Today, PRWeb and many other release …

    Start A Social Media Campaign

    Successful social media marketing (SMM) campaigns will likely be a key catalyst i for a small to medium sized business to grow their business strategy. Without a great deal of expense, and if implemented correctly, it will increase …

    How Social Media Can Help Your Small Business

    Laura Spencer at Business and Blogging shares the story of Tracey Lee Wallace, a web developer who lost internet access. She accessed Twitter, a microblogging social media tool (using her Blackberry) and vented her frustration leaving a …

     
c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
l
go to login
h
show/hide help
shift + esc
cancel