Have You Seen These? QR Codes Popping Up Everywhere

QR (Quick Response) codes are becoming a popular way to bring your off-line communications online for a range of every day contexts through your mobile phone.  Mobile tagging, the process of delivering information to mobile devices after a consumer scans a QR code from objects that are literally ‘tagged’, continues to be increasingly incorporated in marketing initiatives and convenience-oriented consumer applications.

Businesses can utilize QR codes to easily provide information such as directions to their location, their company’s BBB Business Review or perhaps a URL where the viewer can click to receive a coupon. QR codes can even be placed on business cards to direct the recipient to a link for a business website or landing page.

QR codes are innovative, given that they establish a true connection between the brand experience online and offline. Consumers are able to use their mobile magic wand to unlock richer experiences and connect with the brand in a multi-layered fashion.

Companies, large and small, are feverishly experimenting with QR codes to drive those richer experiences for early-adopter consumers, and the tactical trend appears to be approaching the tipping point to ubiquity, at least on the experimentation/implementation side, if not yet on the adoption side.

QR Code Marketing Tips

  • -Do make sure the campaign actually warrants one. If a consumer is going to make the effort to scan a QR code, the end result ought to be something customized for the mobile experience.
  • -Don’t simply use a QR code because you think it’s a nifty new technology.
  • -Do give your audience additional options, whether it be a website address or other info detailing your offering.
  • -Don’t alienate individuals who don’t own smartphones. Don’t assume we all have embraced this trend and forget about the non-tech consumer.

Additional Reading…

Cincinnati coffee shop generates traffic through the use of QR codes

Coffee shops and college students have gone hand in hand for decades. Whether it’s the trendy place to hang out or the overwhelming need for caffeine, coffee shops play a pivatol role in the lives of students.

Low-end tools: QR codes and SMS text messaging | Bottom-Line

mLearning does not have to involve an extensive budget. The use of QR codes or SMS text messaging offer viable options for creating meaningful learning experiences for people.