Simple Secret Persuasion Patterns

Here are some of my favorite simple copywriting and communication persuasion tactics that you can use immediately. They might appear simple and straightforward, but this type of fine tuning in copy that can give you the conversion edge you need. Power Persuasion Words | Simple NLP Copywriting Tactics Words have the power to create emotions,…

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Power Persuasion Words

Language is powerful. A discipline that has been widespread in direct response advertising, yet flies under the radar of the mainstream, is the use of psychology-based copywriting. Words have the power to create emotions, motivate and inspire, instill fear and, as we’ll examine closely in this post, persuade. At the end of this post, I’ll…

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Is Your Business Taking Advantage of a Once in a Lifetime Opportunity?

Last Friday, the tech, entertainment and business worlds all took pause to remember Steve Jobs, one year after the passing of Apple’s visionary founder. Fittingly, I’d like to think back to Apple’s ad campaign from a few years back, “There’s an app for that!” That simple phrase alluded to an emerging industry and medium that…

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Is Your Marketing Scientifically Proven?

No matter how interesting, creative or memorable your marketing campaigns, collateral and pieces are, at the end of the day the only thing that really counts is effectiveness. So how do you deal with an ad agency that puts stunning concepts in front of you, yet continually fails to produce results that grow your business?…

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Modeling the Hollywood Sales Funnel

Hollywood has this one down — create huge buzz, anticipation and excitement for an event (a movie opening,) resulting in a starving crowd lining up to fork out between $10-$15 per ticket without thinking twice. Now, consider these counter-intuitive points: -If the movie in our scenario is a comedy, the funniest clips have already been…

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The Demise of Google: Fact or Fiction

If your business depends on, or can benefit from Google search and the visitors that follow, listen up. By now you may have heard a lot of rumblings about Google this year, in particular, Google+. Technology pundits have annihilated the notion of Google+ having any success, despite setting record-breaking numbers for users in the shortest…

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10 Steps to a Simple and Comprehensive Content Marketing Plan

1. Mindmap to document and organize your initial ideas. 2. Create Keynote/PPT slides on each branch of your Mindmap. 3. Present your content and record your narration along with your slides. 4. Have your audio presentation(s) transcribed. 5. Submit your slides to Slideshare. 6. Upload your slide narration videos to YouTube (bonus: upload your transcriptions…

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Debunking the Paperless Society Myth

A paperless society… how’s that working out? How long have you heard the predictions of how technology will effectively off the medium known as print?  With the downfall and financial struggle of many newspapers and other traditional publishing sources and the rise of electronic communications, I’m guessing you’ve maybe even wondered about it yourself. While…

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Best Practices for Using Video on Marketing Landing Pages

Including video on marketing landing pages can lead to increased customer engagement and better conversion results when done correctly. Below are some best practices to consider when including video on marketing landing pages, complete with a graphic at the bottom on the post. 1. Keep the video length to 60 seconds or less. The goal…

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Was It the Year of the QR Code?

2011 — they started to pop up everywhere, but do the numbers support that it was the year of the QR code? Perspective is all important here. I think it’s important to realize that a 6% response rate for a marketing piece can be looked at as a glowing success. Because it’s a single digit,…

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