5 Ways SlideShare Can Grow Your Audience

The convergence of visual content and a changing SEO landscape can lead to a few certain realizations. One of those is that these trends continue down a deeper path, and that the old tricks just aren’t going to cut it anymore. Luckily, some real winners have been born out of the changes and trends, with…

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3 Underutilized but Powerful LinkedIn Features

LinkedIn has gone under quite a social transformation in the past 18 to 24 months. While it continues to be the definitive social network for professionals, LinkedIn has introduced more features that make it more social and encourage more interaction. In this article, I’d like to examine some powerful features that LinkedIn offers that are…

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6 Ways to Grow Your Business with Webinars

Webinars have become a very common occurrence for online marketers, webmasters and virtually any type of professional, and the business value of hosting these virtual events is remarkable. Webinars leverage the cross-section of a few powerful psychological triggers, such as social proof, event-based marketing, video and scarcity. Together they create the powerful sales and lead…

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Trust As The New Business Currency

When the Internet became available to the mainstream in the mid-90s, information was available but there was not commerce taking place. One of the greatest reasons for this was that the Internet was not a trusted location. Fast-forward to today, and there are still many people who have their qualms about making transactions online. Of…

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Cultivate Compelling Content in 4 Simple Steps

Your content is only as good as how wide it is read and how well it is received. Content that is not compelling serves to defeat your own personal or business brand, so all the more reason you should always be striving for content that engages and grabs your reader’s interest. Here are four simple…

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Smile: You’re on Social Media!

  Whether you like it or not, whether your business is ready or not, you and/or your brand ARE on social media. If you disagree, just upset a customer and they have the power to instantaneously make you infamous on Twitter or a multitude of other public platforms with massive daily viewership. And like that……

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Productivity Hacks to Make You More Effective at the Office, Part II

Effective use of time and the need to be hyper-productive have become both more challenging and more important in today’s workplace. For the second installment in this series (you can read part one here) I’ll take a look at some unique, out of the box and interesting suggestions for increasing your productivity. Change Your Life…

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Productivity Hacks to Make You More Effective at the Office, Part I

We all could use more time in a day, but the stark reality for most of us is that life is only speeding up and becoming even more hectic as technology propels us forward, especially in business and office environments. Truth be told, we were sold a bill of goods about how technology was going…

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The New Rules of Persuasive Presentations

With all due respect, Mr. Carnegie, your 3 rules to public speaking are broken. Yes, I said it. Dale Carnegie is wrong about the whole public speaking thing. Hey, I’m as big a fan of good ol’ DC as anyone, but it’s a different world out there in the post information age, where attention is…

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Improve Marketing Response Rates in Four Steps

Have you ever seen a television commercial that left you scratching your head thinking, “What the heck was that even about!?” Interestingly enough, there’s a technical name for those ads — it’s what we call “bad marketing” or “wasted ad dollars.” Sorry if this crushes the hopes and dreams of the creatives out there, but…

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