Mission Critical Success Attributes for Online Business
Listen to the podcast… [display_podcast] In Seth Godin’s insightful book “Free Prize Inside / Purple Cow”, I’ve once again arrived at a conclusion I’ve come to many times before regarding success. This conclusion can perhaps be marketed to be a “success secret” of some sort, eBooks and reports can be written about it, video and…
Behaviors or Outcomes?
One of the most common mistakes made by online business seekers is that of focusing on Outcomes rather than Behaviors…think about this for a moment. If you’ve ever done any searches for an online biz, I’m sure you’re well aware of how marketers like to throw out big, enticing numbers, theoretical of what you could…
The Total Package – Make it simple for the user
Mike Filsaime, whom I consider a friend and most definitely a mentor, was once telling me about creating “buttons.” What he meant by this is similar to Staple’s Easy Button — The idea that as business owners and entrepreneurs, we should provide our consumers with solutions that are push button simple. For instance, don’t just…
Bridging the Technology Gap
With the launch of iBizTraining.com rapidly approaching, I’m excited to see how it impacts the lives of people who pretend to be totally inept in dealing with technology. I can’t wait to hear how family members and friends are blown away by a Baby Boomer who only uses his computer to check email (and used…
Attract What You Are
“The way you treat others is a direct reflection of how you feel about yourself.” To be honest, I don’t know who originally said it, but I quote this saying quite often. It is, in a roundabout kinda way, the law of attraction at work. Actually, it’s the result of the law of attraction…and the…
Back to Basics in Online Business
In any sport, discipline or art, fundamentals are always stressed, even at the highest levels. Why is it then, that we don’t hold the same regard for fundamentals in the world of online business? By over-hyping opportunities, placing too much emphasis on automated processes and making everything seem so incredibly fool-proof, as marketers we’re not…
So Much Time, So Little To Do…
In the immortal words of Willy Wonka, as portrayed by Gene Wilder, “Wait, strike that, reverse it!” With the pre-launch of my newest (and most exciting) service looming this weekend — iBizTraining.com/October 20, 2007, and subsequent launch on November 6, 20007 — I’m looking for ways to maximize my time and check, double check, test,…
Magnetism & Marketing
I have to give Mike Dillard a lot of credit for giving me ideas to think beyond what was already being done online, the way of building trust and relationships. My Internet Relationship Marketing system and philosophy owes a great deal to Mike’s Magnetic Sponsoring system. While his focus is strictly on Network Marketing &…
Video Relationship Building & Marketing
So I received another email from my new favorite hype-marketer, Juan. At the end of his over-the-top message, he said, “So call me!” I intend on doing that to pick his brain a little, see how he’s been doing with his biz opp and also find out how he got my email address. Don’t worry,…
Appeal to Easy Money
There’s a reason online business has the word “business” at the end of it. “Business” implies work, and that is a fairly accurate depiction in my experience. Why then, do I get bombarded with junk email that invites me to all of these wonderful sounding “easy money” biz opps? The latest came from a character…
