Important Facebook Update Could Mean Opportunity

In direct response to social media rivals, Google+ and Twitter, Facebook’s latest update matches their competitors by allowing “subscriptions” to personal profiles.  What this means is that Facebook becomes somewhat of an open network, like Twitter, where anyone who wants to follow or “Subscribe” to your updates, can do so.  This goes against the grain of the private, two-way friend confirmation process that has made Facebook what it is today.

For business purposes, this allows your reach to expand if you’re using your personal profile to represent your brand. Additionally, more Facebook data will now be published publicly, rather than behind a closed network, so you can find out more about your customers, prospects and competition, who choose to publicly broadcast messages.

If you’re concerned about your Facebook profile’s privacy, fear not, as you remain in control to choose what (if anything) is published publicly.

If you, personally, don’t represent your company, the safest bet for your business presence on Facebook is likely a Facebook Page, which is specifically intended to represent brands and businesses.


Additional reading…

Introducing the Subscribe Button

Until now, it hasn’t been easy to choose exactly what you see in your News Feed. Maybe you don’t want to see every time your brother plays a game on Facebook, for example.


Facebook Unveils ‘Subscribe Button,’ Giving Users An Entirely New

Facebook is rolling out a feature that introduces an entirely new relationship category to the social networking site. Until now, users could only “friend” one another on Facebook.

Facebook Subscribe: Is Facebook Copying the Competition

Yesterday afternoon, Facebook announced the addition of Facebook Subscribe. This new feature will give users the ability to control what they see in their.