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Replicated websites, systems and processes may be all the rage in today’s Network NetWeb Marketing, but true mastery comes from modeling, not replication or duplication.
Model the masters and become one yourself.
Network Marketing’s fundamental flaws have lead to a slow death. Mike Filsaime and Ellie Drake have even released a brand new, shocking report about it (click here to get it).
In place, relationship building and automation has allowed NetWebMarketers to create successful businesses from home by following the simple strategies of Internet Relationship Marketing .…See the video below
Listen to the podcast…
The conclusion OR secret OR whatever YOU choose to call it is that success is found by those who have three essential qualities. Though certain case studies may show that individuals possessed other attributes as well, the three I’m about to mention are universal and absolutely necessary.
The three success attributes are:
1. Leadership
2. Uniqueness
3. Vision
To define and dig deeper, let’s look at each individually.
Leadership – People want someone to look up to and follow, hence the term and way of life for most in our culture, “Follow the leader.” How, you ask, does one become a leader? Declare yourself one. That’s all, see yourself as a leader and from that point forward make decisions and act like a leader. It’s a choice really: Do you want to take direction or determine the direction that’s taken?
Uniqueness – In Godin’s book he uses “Purple Cow” to refer to a product that is remarkable…it stands out from the crowd. This goes hand-in-hand with leadership. You must make decisions to be different, to be better, more memorable, etc. Whatever your uniqueness, you’ll be lauded and applauded for it, worst case you’ll have critics…any of these cases are better than being ignored. “Be bold and mighty forces will come to your aid.” –Goethe
Vision – To make it all come together, you must have the foresight to look beyond where you are right here and now. Beyond the potential of an affiliate program, network marketing distributorship, or joint venture. These things are just the beginning…develop an empire…it all starts with an idea. Be in the moment, but anticipate and plan for the future, and always set your goals and standards higher than what you believe to be possible. No one who’s ever pushed the bounds of possibility has aimed too low.
Add to Onlywire
One of the most common mistakes made by online business seekers is that of focusing on Outcomes rather than Behaviors…think about this for a moment.
If you’ve ever done any searches for an online biz, I’m sure you’re well aware of how marketers like to throw out big, enticing numbers, theoretical of what you could make, or an example of what some star marketer makes. And then, the hook is something like this, “With our system YOU TOO can generate $XXX in your first week!”
Sounds great, but HOW? The big, exciting dollar value is the Outcome, but what is the Behavior that I have to follow? Do I have to bribe, harm or annoy friends and family??? That would be a behavior, and if you found out that is what the SYSTEM teaches, then I’d bet that your excitement would wane.
Another example would be placing ads…this is often what’s required for some business models and it’s important you find out in the beginning, the Behavior model required for success.
Today marked the official launch of iBizTraining.com, where we focus on teaching just these type of incites — the things you need to know before investing your hard earned dollars — to get you started on the right foot in your Internet endeavors. I invite you to visit the site to claim a free membership.
Mike Filsaime, whom I consider a friend and most definitely a mentor, was once telling me about creating “buttons.” What he meant by this is similar to Staple’s Easy Button — The idea that as business owners and entrepreneurs, we should provide our consumers with solutions that are push button simple.
For instance, don’t just give the customer a fish…instead, give them a light-weight, high-quality fishing rod, a heavily populated lake, a grill, fire, lemon, butter, other fresh seasonings that will make the fish taste delicious, an easy to follow series of Camtasia videos that walk them through using all the things you just gave him to catch and make a delicious fish dinner, instructions on how to watch the videos, a support line or helpdesk in case there are any questions, and then on top of that, offer to cook the fish for them if they’d rather not learn how to fish themselves, and also offer all of the above for some great side dishes and dessert!
Buttons…not just products or services. Make sense? It does to me, and that’s what I’ve tried to do with my latest site, iBizTraining.com. I’ve tried to put all the pieces together for online business newbies so they can do the equivalent of cooking up a delicious gourmet dinner.
The site will launch on November 6th, and I invite you to check it out. It is free to join and I hope you find it to be a button! 
With the launch of iBizTraining.com rapidly approaching, I’m excited to see how it impacts the lives of people who pretend to be totally inept in dealing with technology. I can’t wait to hear how family members and friends are blown away by a Baby Boomer who only uses his computer to check email (and used to struggle with that), goes on to create a steady, solid income by running an online business. In fact, a few members of my beta test group put themselves into this “helpless when it comes to online” category, and they’ve come to see the bigger picture and the simplicity that goes along with it.
I’m fascinated by the apparent disconnect between the “techies” and everybody else. It seems you either can and do everything on and with a computer, or you’re afraid to turn one on. The perception is that there are two polar extremes, and not a whole lot of middle ground. Sounds kinda like politics doesn’t it… 
Well, I tend to disagree with that perception. While there are people who still refuse to embrace technology, everyday, someone’s mom or grandfather gets setup with email, and takes off from there. Learning the basics is the most crucial component to how well that person does, and how encouraged they are to embrace further use of technology.
And that’s where iBizTraining.com comes into play. I guess I enjoy programming and all things online, because it came fairly easy to me; yet, that’s not the case for many. iBizTraining.com is going to go back to basics and walk every member through the steps, A thru Z in understanding, getting started in, and growing a successful online business.
In the coming weeks and months, I hope to see many more testimonials like the ones that can already be seen at iBizTraining.com
“The way you treat others is a direct reflection of how you feel about yourself.” To be honest, I don’t know who originally said it, but I quote this saying quite often. It is, in a roundabout kinda way, the law of attraction at work. Actually, it’s the result of the law of attraction…and the cause of the law of attraction… it’s all the same.
The point is that what you put out in the world in the form of Energy, comes back to you in a similar form of Energy. How does this have anything to do with online business and Internet marketing? Everything!
Take viral marketing for instance. To give a specific example, let’s take a YouTube video that gets forwarded around amongst friends. If you put out a YouTube video to promote your product, service or good, the most import element in that video is your Energy, because once you go on camera, the viewer is looking to YOU for encouragement — if they first pick up on a positive, warm, good Energy. Otherwise, the viewer will want to shoot you down or find a hole in your argument from the start. YouTube marketing is becoming one of the most powerful forms of Internet Relationship Marketing to date.
So, then how do you vibrate at a level that is Attractive? Well, consider marketing on the basis of VALUE…truly show others the value in what you’re promoting, how it will benefit THEM, without thinking of you. This is different than the typical marketer who is thinking about their benefit first and foremost (the sale). Believe, get excited, see the value in your product or service.
Along the way, of course you’ll want to inject some mental triggers to get them to take action or to create some influence (in plain language, you’ll use some marketing tactics ), but ultimately convey the real value for your customers. But first, the belief in the value must start with you.
By over-hyping opportunities, placing too much emphasis on automated processes and making everything seem so incredibly fool-proof, as marketers we’re not only setting up others for failure, but ourselves, as well, in the long run.
Completely missing, is an emphasis on the fundamentals of doing business online. Whether it be affiliate marketing, network marketing, reselling, eBay or some other business model, there are foundational basics that must be mastered for success, with no exception. Completely lost is guidance on how to choose a good model, how to generate free and natural traffic, how to structure and protect our assets, how to choose and penetrate a niche…I can go on and on.
On November 6, 2007, I’ll be launching a training system that addresses these shortcomings that plague our industry. iBizTraining.com will act as a free boot camp for aspiring online business people or those who need a boost. We’ll go back to basics, correct habits and start from a fresh perspective.
Let begin to be honest with ourselves, our prospects and our customers. We’ll all benefit from it in the long run…and remember, if you want to make a real living working from home with an online business, our discipline is a marathon, not a sprint.
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