Demystifying Search Engine Optimization

Showing up on the first page of Google has become somewhat of the holy grail for businesses. The process of enhancing and positioning your website so it ranks well in search at Google, Yahoo and Bing is called Search Engine Optimization.

While most every business can benefit from SEO and being easily found via online search, the challenge is

treading the dangerous water of SEO consultants. The truth is that while there is empirical evidence for what works, no one knows exactly what Google’s algorithm for ranking websites really is… and it’s a very quickly changing landscape.

This is the first in a three-part video series where I’ll help get you up-to-speed on the basics of SEO, so you know enough to make sound decisions and feel comfortable in hiring (or not hiring) an SEO firm or consultant.

Stay tuned for video 2 in this 3-part series