Category Archives: Relationship Marketing

A marketing lesson from a master

Photo by azrainman Truth be told, for years, dating back to waaaaay before he got much media attention, I couldn’t stand the late, great Billy Mays.  Yes, the ultimately likeable guy who was just in the midst of a surge in popularity due to his hit show, Pitchmen.  Yet, for the longest time, the sight…

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Mass Control – The Mass Influence of Frank Kern

After having a week to reflect on everything I observed at Frank Kern’s Mass Control 2.0 seminar in San Diego, it’s pretty easy to see how influential Frank is to his audience — not a new revelation, but something deeper struck me. Not only does his following hang onto his every word when he dishes…

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You give salesmanship a bad name

No, this post is not nearly as much about Slippery When Wet era Bon Jovi as the above title might almost indicate. What I do want to focus on is a general world view that’s held by many in our society, related to business. See, recently a friend of mine referenced me in his blog…

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Thanksgiving is for turkeys

Alright…before you peg me as some ungrateful fool, I just want to clarify the title of this post, on this day of celebrating thanks in the US. First off, I love turkeys!  They’re entertaining when they gobble and taste great!! But in all seriousness, Thanksgiving is my absolute favorite holiday (and I’ve found myself telling…

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Leveraging Social Media for your Business

Ads are dead. Think about it: Few pay much attention to Adwords ads, banner ads induce some type of instant blinder effect where the reader is physically incapable of looking at the ad, pop up ads are more annoying than gnats on a muggy hot summer night, and I don’t know about you, but I’m…

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Be Heard in a Noisy World

As Web 2.0 fundamentally redefines how we use the Internet, the authority and voice has been given back to YOU, the user, who has the ability to create content instantaneously, vote articles and video good or bad, give your feedback to blog posts (such as this very post), share news stories with your friends and…

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Behaviors or Outcomes?

One of the most common mistakes made by online business seekers is that of focusing on Outcomes rather than Behaviors…think about this for a moment. If you’ve ever done any searches for an online biz, I’m sure you’re well aware of how marketers like to throw out big, enticing numbers, theoretical of what you could…

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Attract What You Are

“The way you treat others is a direct reflection of how you feel about yourself.” To be honest, I don’t know who originally said it, but I quote this saying quite often. It is, in a roundabout kinda way, the law of attraction at work. Actually, it’s the result of the law of attraction…and the…

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Magnetism & Marketing

I have to give Mike Dillard a lot of credit for giving me ideas to think beyond what was already being done online, the way of building trust and relationships. My Internet Relationship Marketing system and philosophy owes a great deal to Mike’s Magnetic Sponsoring system. While his focus is strictly on Network Marketing &…

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Video Relationship Building & Marketing

So I received another email from my new favorite hype-marketer, Juan. At the end of his over-the-top message, he said, “So call me!” I intend on doing that to pick his brain a little, see how he’s been doing with his biz opp and also find out how he got my email address. Don’t worry,…

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