Author Archives: Tony Zayas

Is Your Business Taking Advantage of a Once in a Lifetime Opportunity?

Last Friday, the tech, entertainment and business worlds all took pause to remember Steve Jobs, one year after the passing of Apple’s visionary founder. Fittingly, I’d like to think back to Apple’s ad campaign from a few years back, “There’s an app for that!” That simple phrase alluded to an emerging industry and medium that…

Continue Reading →

Is Your Marketing Scientifically Proven?

No matter how interesting, creative or memorable your marketing campaigns, collateral and pieces are, at the end of the day the only thing that really counts is effectiveness. So how do you deal with an ad agency that puts stunning concepts in front of you, yet continually fails to produce results that grow your business?…

Continue Reading →

Modeling the Hollywood Sales Funnel

Hollywood has this one down — create huge buzz, anticipation and excitement for an event (a movie opening,) resulting in a starving crowd lining up to fork out between $10-$15 per ticket without thinking twice. Now, consider these counter-intuitive points: -If the movie in our scenario is a comedy, the funniest clips have already been…

Continue Reading →

The Demise of Google: Fact or Fiction

If your business depends on, or can benefit from Google search and the visitors that follow, listen up. By now you may have heard a lot of rumblings about Google this year, in particular, Google+. Technology pundits have annihilated the notion of Google+ having any success, despite setting record-breaking numbers for users in the shortest…

Continue Reading →

10 Steps to a Simple and Comprehensive Content Marketing Plan

1. Mindmap to document and organize your initial ideas. 2. Create Keynote/PPT slides on each branch of your Mindmap. 3. Present your content and record your narration along with your slides. 4. Have your audio presentation(s) transcribed. 5. Submit your slides to Slideshare. 6. Upload your slide narration videos to YouTube (bonus: upload your transcriptions…

Continue Reading →

Debunking the Paperless Society Myth

A paperless society… how’s that working out? How long have you heard the predictions of how technology will effectively off the medium known as print?  With the downfall and financial struggle of many newspapers and other traditional publishing sources and the rise of electronic communications, I’m guessing you’ve maybe even wondered about it yourself. While…

Continue Reading →

Best Practices for Using Video on Marketing Landing Pages

Including video on marketing landing pages can lead to increased customer engagement and better conversion results when done correctly. Below are some best practices to consider when including video on marketing landing pages, complete with a graphic at the bottom on the post. 1. Keep the video length to 60 seconds or less. The goal…

Continue Reading →

Was It the Year of the QR Code?

2011 — they started to pop up everywhere, but do the numbers support that it was the year of the QR code? Perspective is all important here. I think it’s important to realize that a 6% response rate for a marketing piece can be looked at as a glowing success. Because it’s a single digit,…

Continue Reading →

The Social Media ROI Myth

Corporate types awkwardly struggle with social media ROI. That shows one thing – they just don’t get it…yet! What’s the ROI on telephones? Surely, a sales call has and will never work, right??? How about paper? Direct marketing pieces must be a bunch of noise and a waste. Why send people letters, aside from Santa,…

Continue Reading →

5 Tips for Successful Online Video Marketing

We’ve produced hundreds of online videos for clients and learned many valuable video marketing lessons along the way. Below are five tips we believe anyone interested in marketing through online video should consider to help ensure a successful video marketing campaign. 1. It’s All About The Viewer Make it clear to the viewer in the…

Continue Reading →

Page 4 of 5