Author Archives: Tony Zayas

What Works for Content Marketing in 2013?

What’s working in content marketing in 2013? A look at how content, SEO and social media all work together when doing it right. Update: Just hours after posting this video, it ended up backing up what’s covered in it, as I found it ranking already on Google. Here’s a screenshot of the results:

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Integrated Marketing That Works (and yes, it just so happens to be Eco-Friendly)

  Looking to reduce your carbon footprint and increase your marketing’s effectiveness? I might have just what you’re looking for today.   Marketing has significantly changed with the shift to digital media and growth of technology. At the same time, some forms of traditional, old-school marketing like direct mail, have seen resurgent success, in part,…

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Facebook and Google Fight for Search Supremacy

Facebook’s announcement of Graph Search potentially alters the landscape of search engines forever, and their impending supremacy in the search game… that is, if they hit it on the head. You can see here how Facebook explains Graph Search (as well as sign-up for an early invitation). Some are calling it a “game changer” such…

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Increasing Your Web Presence With Content Marketing

Content is king, so it’s no surprise that Content Marketing has massive business value. The more valuable content your business publishes, the more your visibility grows online, via social and via search — two of the most important places to have a presence.

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How Social Media Relates to Search Engine Optimization

Internet users are spending more time using social media sites more than any other activity on the web. For that reason, you must have a social media marketing strategy. Another reason that you need to focus on social media is SEO (search engine optimization.) So how does social media tie into SEO?

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Demystifying Search Engine Optimization

Showing up on the first page of Google has become somewhat of the holy grail for businesses. The process of enhancing and positioning your website so it ranks well in search at Google, Yahoo and Bing is called Search Engine Optimization. While most every business can benefit from SEO and being easily found via online…

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SEO seem too complicated? Let’s pull back the curtains

Demystifying Search Engine Optimization Showing up on the first page of Google has become somewhat of the holy grail for businesses. The process of enhancing and positioning your website so it ranks well in search at Google, Yahoo and Bing is called Search Engine Optimization. While most every business can benefit from SEO and being…

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SEO in a Nutshell — Now featuring Social Signals

Last week, someone I’ve been working with asked me about SEO, saying that, “people providing SEO seem to want everyone to think it’s some kind of black magic interspersed with some sort of ESP.” That resonated with me, because it’s a sign of SEO firm desperation, of the snakeoil variety.. I followed up with “SEO…

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Simple Secret Persuasion Patterns

Here are some of my favorite simple copywriting and communication persuasion tactics that you can use immediately. They might appear simple and straightforward, but this type of fine tuning in copy that can give you the conversion edge you need. Power Persuasion Words | Simple NLP Copywriting Tactics Words have the power to create emotions,…

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Power Persuasion Words

Language is powerful. A discipline that has been widespread in direct response advertising, yet flies under the radar of the mainstream, is the use of psychology-based copywriting. Words have the power to create emotions, motivate and inspire, instill fear and, as we’ll examine closely in this post, persuade. At the end of this post, I’ll…

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