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  Tony Zayas 4:54 am on April 2, 2012 Permalink | Reply
  Tags: amazon kindle, Content marketing, slideshare, social media marketing ( 4 )   

  10 Steps to a Simple and Comprehensive Content Marketing Plan 

  1. Mindmap to document and organize your initial ideas.

  2. Create Keynote/PPT slides on each branch of your Mindmap.

  3. Present your content and record your narration along with your slides.

  4. Have your audio presentation(s) transcribed.

  5. Submit your slides to Slideshare.

  6. Upload your slide narration videos to YouTube (bonus: upload your transcriptions for each video for closed captioning, for SEO purposes.)

  7. Edit and prepare your transcriptions for submission to Amazon Kindle Direct Publishing.

  8. Share your new eBook and presentations on Slideshare via LinkedIn.

  9. Drip snippets of content via Twitter, Facebook, G+, Pinterest, etc. over time.

  10. Repeat process to grow influence and reach.

  

   

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  Tony Zayas 5:11 am on January 2, 2012 Permalink | Reply  

  Was It the Year of the QR Code? 

  2011 — they started to pop up everywhere, but do the numbers support that it was the year of the QR code?

  Perspective is all important here. I think it’s important to realize that a 6% response rate for a marketing piece can be looked at as a glowing success.

  Because it’s a single digit, it’s easy to write it off as a failure, but the truth is, what’s a good email open and click thru rate?? While it depends on the list, single digits are definitely not a sign of failure. I think that’s a fair parallel to draw.

  The point is that the QR codes are targeting a specific segment of the population, not everyone who’s eyeballs see the code, and if that population is responsive and the code is converting leads, sales, traffic (whatever your target is) that’s how you have to measure results.

  (Not) The Year of the QR Code

  Last year around this time, I wrote a post about the Holidays saving QR Codes. At the time, I noticed them in about every print piece/holiday circular we received in the mail, and from that standpoint, I was interested in how it would affect these codes – being introduced into homes via these circulars that [...]

   
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  Tony Zayas 5:05 am on December 19, 2011 Permalink | Reply
  Tags: advertising ( 2 ), direct marketing, roi, social media marketing ( 4 )   

  The Social Media ROI Myth 

  Corporate types awkwardly struggle with social media ROI. That shows one thing – they just don’t get it…yet!

  What’s the ROI on telephones? Surely, a sales call has and will never work, right???

  How about paper? Direct marketing pieces must be a bunch of noise and a waste. Why send people letters, aside from Santa, right?

  Any ROI on TV? No, that’s just where manufactured celebrities have reality shows. Those infomercials only keep rolling for years on end because they’re wasting money…right?

  Okay, hopefully point made.

  Social Media is just a platform for interaction, so the general ROI question is off the mark because it comes from a faulty, flawed perspective.

  Knowing that nothing can or will eclipse social sites in the immediate future for sheer engagement and interaction — this is where everyone is at and they’re listening — why not strap your head on straight and start using some brain power as to best leverage this medium rather than treating it like some hocus pocus hype?

  Business failure is your other option. While the suits may better understand that concept, I’m hoping they opt against it.

  Is your company missing the mark on social?