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State of Inbound Sales 2015

How To Buck The Trend of Social Selling Failure for Profound Success Leveraging Social and Inbound Marketing

The 2015 State of Inbound report from Hubspot is out, and it’s not pretty if you’re looking at it from a sales perspective. The two biggest eye-openers being: Social selling is still more hype than reality. However, pockets exist where interest is on the rise — notably among executives… Prospecting is the most difficult step…

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Why Context Is Queen and Content Marketing

Why Context Is Queen and Content Marketing Can No Longer Be Ignored

The rise and growth of content marketing has virtually transformed the way that businesses interact with their prospects, customers and clients online. It has changed the expectations of what type of information can and should be available from businesses and it has empowered the consumer. And for all of this, context has become a very…

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Youth Vs. Experience

The Social Business Battle of Youth vs. Experience

The conversation often starts the same. They come up to me after I’ve just delivered a talk on getting serious about social media for their businesses. They’re incredibly excited about the possibilities of the scope and reach of it all, and they get it, they’re going all in. But then, it sours from there. I…

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Social Media for Customer Service

3 Reasons To Use Social Media For Customer Service

One of the very reasons that many businesses shy away from social media, or don’t go all in on social media, is exactly the reason why they should be. What I’m referring to here is that unsocial businesses do not have full control of the messages conveyed about the business. While this may seem scary…

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Better Video Marketing Results

6 Tips to Better Video Marketing Results

Video is one of the fastest ways to make a splash, generate traffic and get results online. Video content tends to get more interest than text only content, and spreads really well via social media, as well. Video also can be intimidating to marketers who haven’t used it or haven’t gotten solid results yet. Here…

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6 Reasons Your Business Should Be Blogging

As social media grows and takes more of a stranglehold of Internet users’ time, the focus on use at the various networks and social sites becomes heightened. Yet, while those sites may or may not make or break your marketing and brand, the effect of having a business blog has never been greater, due to…

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4 Surefire Ways to Boost Your Online Marketing Efforts

Along the same lines of, “It’s not what you say, it’s how you say it,” your online marketing efforts sometimes need to be reminded of this. It’s easy to get caught up in a frenzy of all the tactical to-dos in marketing a website, service or product, but taking a step back to make sure…

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4 Tips for Optimized Landing Pages

For marketers, the landing page is one of the most powerful tools that can be indicative of how successful a website or eCommerce site is for a company. Landing pages live and die on conversions, whether the conversion results in a sale, lead or some other level of the sales funnel. Therefore, one of the…

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6 Ways to Write Killer Email Subject Lines

Email still trumps social media when it comes to business transactions. After all, everyone has done some type of business via email. Almost everyone has made a purchase following an email. The same cannot be said for social media. Just by the simple nature of social as a communication channel, it has not been used…

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4 Steps to Sell via Email without Being ‘Salesy’

The statistics all show that email marketing is still the most valuable tool for direct selling online. After all, almost everyone has email – not everyone is on Facebook, Twitter, Instagram, etc. And, most everyone has conducted some type of business transaction via email. Whether it’s purchasing something directly from an email offer, or negotiating…

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